motion // concept // photography // layout design // branding system
It all started with the Overture Center logo; its shape and repetition lent itself beautifully to an animation, my original inspiration for this project. Using After Effects, I created my rendition of the logo in motion, all those beautiful rays gently settling into place. The result was so satisfying in its simplicity, I decided to take some of the stills from the animation and apply them to other areas of the Overture Center branding. I love the flexibility of this system and how extensive it could be - any frame from the animation could be captured and applied across the Overture Center assets, giving everything a unique but cohesive feel. All that potential makes me dance in my chair.
My rendition of animating the Overture Center logo, all those beautiful rays gently settling into place.
concept // photography // photo manipulation
I imagine this beauty would be at home on Nathaniel Rateliff’s next album cover. He is a man of heart and soul, is impossibly light on his feet, and he performs every show as if it’s his last. I wanted to create something that felt tactile, like you could feel those textures and smell that bourbon. I photographed the “FUEL” image by placing type I designed under a pane of glass with water droplets on top. I also arranged, photographed, and edited the vignette scene you see to help this album design come to life.
branding // concept // contour line illustration // watercolor painting
I ventured to redesign the website for WORT 89.9 FM because their existing branding did not best reflect their mission and business. I was most inspired by the part of WORT’s mission that states they, “shall serve a broad spectrum of the community by... including audiences and programmers under-represented by other media.” I wanted to play up this goal by using handmade, textural elements with a vibrant feel in my design. The best part of this project was getting my hands dirty by making physical assets. I love working at the intersection of handmade authenticity and digital precision.
poster design // logo design // branding concept // photography
The Great Taste of the Midwest is one of the most beloved festivals among beer lovers year after year. Participating brewers pull out all the stops allowing attendees to savor hundreds of different brews (many new or specially-made for this event) or pass out trying. The Great Taste is about celebrating beer, pretzel necklaces, and general merriment. It is, indeed, a multi-faceted event which is what I tried to capture in my logo design and branding execution.
long-format type // image treatment // 3D rendering
The Frank Lloyd Wright Foundation (FLWF) thrives, in part, thanks to the generosity of its donors. I dreamt up this distinctive piece as a way for the FLWF to show their gratitude as well as incentivize future giving. The structure of this piece is a hand-crafted wooden box with individual panels that pull out, like a box set. Each panel highlights a Frank Lloyd Wright (FLW) landmark in Wisconsin and a particular tenet of FLW’s philosophy. The beauty, craft, and detail of this keepsake will resonate with donors, those architecture and FLW enthusiasts, and serve as a unique treasure for years to come.
This is a motion ad I envisioned for Dove beauty products’ Real Beauty campaign. I created all of the assets and used the 3D camera within After Effects, in addition to the standard tools, for the motion.
This assignment was to create a character animation capped at 5 seconds. I imagined this little guy, so sneaky, so into precious gems.
This was my first attempt at a GIF using Photoshop Timeline and it makes me giggle every time I watch it.
logo design // concept // branding
FIVE: THE FAMILIES OF THE AMERICAN MAFIA is an immersive exhibition which chronicles the origins and history to date of the American mafia with its roots in New York City. Visitors are provided a glimpse into organized crime, centrally focused on “The Five Families,” as they began and as they operate to this day. My favorite part of this project was coming up with the logo design, trying to cast a net over all of the ways one could possibly represent “five” and narrowing in on the most powerful, memorable imagery.
concept // photography // photo manipulation // social media
Oh, Ted, you stylish beast. These pieces are part of the marketing campaign for a fictional 2019 menswear trunk show, featuring a mailer and social media direction. I wanted to use the colors, fonts, and logos in a way that feels on brand while inventing what the style could be for this event. For instance, Ted Baker generally uses concrete and white for their menswear styling so I thought a concrete polaroid photo treatment would be fun and fitting. My favorite part of this project was photographing and editing the shoes.
concept // art direction // graphic design
Prairie Estate Genetics (PEG) requested a campaign to familiarize their target audience with the PEG brand at a critical time — harvest season. Teaming up with our talented copywriter, I got to bring this vision to life by creating distinct graphic elements and strategically applying them across all mediums. The Fall Farmer Campaign included two print ads, one 11”x15” and one 4.5”x.5”; a direct mailer; a social media series; and a radio ad. It was a fabulous challenge to create cohesive layouts across print and digital formats of widely-varying dimensions. Cheers to harvest season — minus the risks!
